Clinics Rising
Breaking News

Please make a difference in a life and donate to a cause directly supporting Haiti and help thoes who desperatly need it. Stop what your doing and and go to either Save the Children or Partners in Health right now and send some money. This is a real crisis.

Our Stories
Info-Share
About This Site
Clinics Rising mission is to create advocacy through storytelling for organizations and people doing amazing work in global health care. We are a Human Condition media company

Login
Blog Posts
Recent Videos
Recommended Reading
  • We Wish to Inform You That Tomorrow We Will be Killed With Our Families: Stories from Rwanda
    We Wish to Inform You That Tomorrow We Will be Killed With Our Families: Stories from Rwanda
    by Philip Gourevitch
  • God Grew Tired of Us: A Memoir
    God Grew Tired of Us: A Memoir
    by John Bul Dau, Michael S. Sweeney

    The first person survival story of John Dau one of the Sudanese Lost Boys.

« Help us find the next story | Main | Investigating the Cold Chain Part 3 »
Thursday
Apr022009

Evolution of the PSA

DateApr 2, 2009 at 09:56AM

A New York Times article today about TV shows that are receiving funding from Gates Foundation to develop television programming through Viacom to influence the publics view on education and healthcare. While this has been going on for a long time the interesting part is that we are now talking about advocacy placement just like product placement. Get a TV show character to not only talk about the war on H.I.V. or donate a kidney but to have it affect the main story line intrinsically.

The efforts of philanthropies to influence entertainment programming is not new, although viewers are probably less aware of it then obvious marketing tie-ins in which, for example, a can of Coca-Cola shows up in a character’s hands. The Kaiser Family Foundation, which focuses on health issues, has been doing such work for a dozen years. It has worked story lines about H.I.V. and AIDS into programs on CBS and UPN (now known as the CWnetwork), including the reality show “America’s Next Top Model.”

Comment10 Comments |
| Print ArticlePrint Article

Reader Comments (10)

H.I.V IS VERY DANGEROUS. THAT VIRUS IS STILL LIVE IN OUR WORD.
I JUST THINKING WHY THAT VIRUS CAN NOT DESTROY....?

February 1, 2010 | Unregistered Commenterthelewdangel.com

Gates Foundation is doing a great job in making this world a better place!
cheers:)

February 7, 2010 | Unregistered Commentercabelguy

Alpha Percival is a common humanoid new Vestroia bakugan who uses his cape for invisibility and shoots plasma bullets from his head and his gauntlets. I like it because of its hair extensionsdesign. Its not a very complex bakugan. They come in great colors like black and red. We have a black and purple one with 720G. It is in great shape, opens and closes very tight. prom dressesIt has a working jaw similar to Abis Omega's, and a short tail. Its main attribute is Darkus, owned by Ace. wedding invitationIt is easy to close and opens, but it does not have a good chance of winning in battle if it has less than 600Gs. We got ours for free from a friend, but on eBay,prom hairstyles a good price would be around $2.50 with no cards included. In stores, it sells for about $6.50 with 2 cards.

August 9, 2010 | Unregistered CommenterHochfart

Alpha Percival is the evolved version of Midnight Percival when he showed up in episode 27, hair extensionsdue to the attribute energy of the "six legendary soldiers of Vestroia". This made him even more powerful and later took on Mira and Gus. Percival won (not a surprise) and was able to help out Dan. Percival used totally new abilities. He is a powerful fighter, and is very fast.human hair extensions Plus, it has many good abilities. It is often confused as a 3-headed dragon, cheap hair extensionsbut the two secondary "dragon heads" are actually gauntlet designs; what look like his wings are in fact his cape.

August 9, 2010 | Unregistered CommenterSamele

Understand what you do so you can do it better.
To be a happy person who choose his love. So I choose vibram fivefingers

August 13, 2010 | Unregistered Commentervibram fivefingers

If you want to buy Omega Watches Omega Watches For Sale discuont Omega Watches Prices Omega on My Watches Store
The finest Breitling Watches and Cartier Watches here.Luxury Selection of Breitling Watches For Sale, Cartier Watches For Women sell us your watch it's fast, easy & safe
Large selection of iwc watches iwc professional production of watches
Authentic oris save up to 50% on oris watches

Find the season's latest fendi handbags by fendi shop the latest fendi bags at the luxury fendi stores.
Compare Products, Prices & Stores. louis vuitton handbags At Low Prices.Shop louis vuitton shoes & lv bags. Free Shipping on Orders!
best luggage louis vuitton luggage to travel essentials luxury designer bags louis vuitton bags and lv handbags louis vuitton at louis vuitton shop for sale louis vuitton handbags handbags

best gucci and gucci bags hot sale low price.chanel bags miu miu handbags christian louboutin shoes at 0814

August 17, 2010 | Unregistered Commenterfendi bags

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.